As more physicians take the leap into thought leadership, they are seeing the value of hiring writers to help them rise to the top. Here’s how they can find the right fit for their needs. If you choose to hire a writer, they’ll serve as an extension of your voice…

How can physicians become better known as an expert in their field? Here are 8 recommendations to stand out from the crowd — all of them are based on my experience working with top-of-their-game physicians. Find your niche. Start by narrowing your scope down to one or two areas where you can make…

Thought leadership. As a physician, does that idea make you excited? Or a bit queasy? While some physicians jump at the chance to be seen and heard, others are turned off by the concept — it conjures up images of social media influencers, popularity contests, and unwanted limelight. Here’s why…